Sophie Nadeau
Media Expert in Toronto, Ontario, Canada
Sophie Nadeau
Media Expert in Toronto, Ontario, Canada
Sophie Nadeau is a bilingual media expert with twenty-five years of experience in newsrooms and boardrooms navigating the complicated world of storytelling and strategic communications.
She is currently leading a special team at the Canadian Medical Association that is working to support, create, and promote trusted health system context and solutions-based information in the Canadian media ecosystem.
From 2016-2023, she was Vice President, Corporate Reputation, Executive Training & National Earned Media at Edelman Canada. In her time with the firm, she counselled more than 100 companies and organizations from every sector on a range of complex issues. She coached CEOs & C-suite executives on how best to connect with people about the things they care about.
From 2009-2014, Sophie was the Senior Media and Communications Advisor for U.S. Government operations in Canada. From President Obama’s first visit to Canada, to former Secretary Clinton’s multiple trips and hundreds of issues and challenges in between, she was at the centre of local, national, international media and the Canada – U.S. relationship.
Sophie has also acted as the Media Relations Manager for the Auditor General of Canada and as a Media Relations Officer for the University of Ottawa.
Prior to working in public relations, Sophie spent the first part of her career as a journalist and television producer working with several media organizations: CHUM TV, CFRA Radio, CTV National, CPAC and CBC (Radio & Television). She has worked on the coverage of several local, provincial and federal elections in addition to countless other key news events.
She holds a Masters Degree in Communications (with honours) from the University of Ottawa (Ontario) as well as a Bachelor’s Degree in Journalism and Communications from the University of Regina (Saskatchewan). Her academic research focuses on the impact financial pressure and tight resources have on story choice in the newsroom.
Sophie is also a writer & photographer. You can read her general interest work on Medium. She also hosted a podcast for Edelman called the Middle, which brought together PR professionals & journalists to talk shop. You can listen to archived episodes online on iTunes or on Podomatic.
She occasionally contributes essays to the Globe and Mail. To read more, visit the links below.